YES: Our jobs and quality of life depend on
it, argues business professor ALAN RUGMAN
Today’s agents of globalization are multinational
enterprises, with names like IBM, Ford, Toyota, Nortel, Seagram and
Bombardier. But their roots go back over centuries, as merchants and
traders naturally expanded from domestic to international markets to
grow. In this sense, business has always been international business.
United Nations data show that today the world’s
500 largest multinational enterprises account for more than 80 per cent
of the world’s stock of foreign direct-investment, defined as
equity-controlled investment in foreign subsidiaries. Of these 500
multinationals, 434 are from the core ‘triad” economies of the
European Union, United States and Japan. These triad-based
multinationals drive globalization. They compete with each other for
market share across manufacturing sectors, such as autos, consumer
electronics, specialty chemicals, and pharmaceuticals, and increasingly,
across service sectors — media
and entertainment, transportation, and financial services.
Canada is in the big leagues of international
business. The 500 multinationals include such Canadian-owned names as
BCE, Nortel, Seagram, George Weston, Transcanada Pipelines, and the five
chartered banks. Meanwhile, foreign-owned firms contribute to Canadian
prosperity. Firms like General Motors Canada, IBM Can- ada, DuPont
Canada and Kodak Canada pay taxes, employ thousands, transfer technology
and clearly contribute to our economic and social development.
|
Let’s take automobiles as an example of
globalization’s benefits. such benefits do not stop with foreign-owned
firms such as Ford Canada, GM Canada, and Daimler Chrysler. These
multinationals are at the heart
of large business networks. Literally thousands of other items are
linked to them as key suppliers and customers in clusters of economic
activity, providing engine, brake, electrical, seating, and other
components. Virtually all of these secondary suppliers are
Canadian-owned. Even when the smaller firms have zero foreign sales,
they are still 100 per cent part of a global business as they sell their
product to a multinational automobile assembler that is competing
globally.
Some of these key suppliers, like Magna (based
in Aurora, Ont.); have grown enormously due to globalization. A key
supplier to the U.S. multinationals and a multinational itself, Magna
now has key suppliers of its own and has become a flagship firm —
that is, a multinational enterprise at the hub
of a business network. Such multinationals compete globally and provide
strategic direction to other members of their cluster. All the firms in
the network benefit from interlinkages.
Today, about one-third of Ontario’s
manufacturing sector is automobile related — about
the same proportion as 30 years ago. Thirty years ago, critics of
globalization criticized foreign ownership of the Canadian economy. But
GM, Ford and Daimler Chrysler are still with us, and thousands of
Canadians have jobs and incomes dependent upon their continued success.
Consider the computer sector, where Nortel
Networks of Brampton, Ont., is a flagship firm. It hires more University
of Toronto electrical engineering graduates than does any other
organization. In fact, for years, the best jobs have been with
multinationals and with their partner firms in the business networks.
And now, parts of the public sector are closely associated with business
networks, as research centres or as educators of skilled workers and
marketing people.
Instead of regulating business, nowadays
governments want to facilitate it. The health, education and
social-services sectors are only indirectly affected by globalization,
but their efficiency affects Canada’s competitiveness. As a
|
result, all of Canada is embedded in the process of globalization.
If you don’t like globalization, you don’t like your neighbours and
their jobs. Critics may describe multinationals as big, bad and ugly —
but in reality, they are the engines of Canada’s
economic and social development. Global capitalism has a human face, and
for Canadians, this is a happy face.
Canadians are enmeshed in globalization because
they enjoy the wonderful geographic advantage of being anchored to the
world’s largest and fastest-growing market. The U.S. economy is a
magnet for Canadian business, with 85 per cent of Canada’s trade and
investment going there. For Canada, the free-trade agreement of 1989,
and NAFTA, in 1993, provided institutional linkages and market access to
this key part of the triad. Since then, Canadian- based multinationals
like Nortel have moved on to become truly transnational firms,
with networks of operations around the world.
Globalization and free trade have not
diminished Canadian sovereignty. The health, education, social-services
and cultural sectors were exempted from the national-treatment
provisions of the free-trade agreement and NAFTA. Twelve years after the
free-trade agreement, these exemptions remain. Provincial governments
are still in control of these sectors. The United Nations shows that
foreign direct-investment contributes to economic development; it also
ranks Canada as a country with the world’s highest quality-of-life
index. It seems clear that global capitalism helps economic development.
Technology, when it is generated by competing triad-based firms, raises
standards of living. Working together, business and government can help
foster business growth and thereby raise everyone’s standard of
living. Globalization has been good for Canada, and will remain a driver
for Canadian prosperity in the future.
Alan Rugman, formerly an
international-business professor at the University of Toronto, is a
Fellow of Strategic Management at Oxford University’s Templeton
College.
from Globe and Mail, October 18, 2000 pg. A15
|