Can You Spot
the Problem?
In the e-commerce
situation that we have just completed something seems to be wrong.
The consumer purchased a of expensive sunglasses for a specific purpose.
The consumer expected the sunglasses to be impact resistant, or at
the very least, covered under warranty should anything happen to them.
Is this reasonable? Does the supplier have any responsibility given
the waiver in the contract?
Soakely Sunglasses
Inc.'s e-commerce site makes it mandatory that every consumer accepts
the terms of the warranty before proceeding with the transaction.
Soakely wants assurance that all of the terms of the warranty have
been accepted and are therefore binding as soon as the consumer pushes
the "I accept" button. Soakely believes they can reasonably
rely on the consumer to read the warranty before proceeding with the
transaction. Is this reasonable? Is it practical?
Meeting of
the Minds - Cyber Mindmeld
According to the
law of Contracts both the consumer and the merchant have to agree
to the terms of the contract for it to be binding. In contract terms,
there must be a "meeting of the minds". In determining consensus,
the courts look for outward manifestations made by the respective
contractors. In an e-commerce transaction, where the consumer and
the merchant don't meet face to face to discuss the contract, how
can one really tell if, and when, there is a mutual agreement to the
terms of a contract? In order to help determine this, we expect the
courts will use the common law "objective theory of contracts". In
this case, the judiciary would consider whether the reasonable observer
of the e-commerce transaction would believe that there was a meeting
of the minds between the consumer and the merchant. The reasonable
observer would gather evidence by looking to the circumstances surrounding
the transaction and the contents of the written contract. Accordingly,
the evidence found would then be used to decide whether the reasonable
expectations of each party entering into the contract were in fact
reasonable.
E-Commerce
Web-Wrap Agreements
A Standard
Form Agreement is an agreement where one party drafts the terms
of the contract absent any consultation or bargaining with the other
party. In an E-Commerce environment, the Web-Wrap Agreement (a standard
form agreement), the contractual terms and conditions on a web-site
appear at some point before the consumer has completed purchasing
the service or good. The web-wrap terms and conditions for the sale
are presented to the consumer to read before agreeing to, or refusing,
the contract. The question that is on everyone's mind is, whether
and when these types of contracts are binding.
Memorandum
of Law
If either the
Consumer or Soakely Sunglasses came to you for legal advice, where
would you begin? The starting place may be to compose a memorandum
of law. The purpose of the memorandum is to explore how the law relates
to your problem. It can have a very narrow focus, dealing with one
area of law and one issue, or it can have a broader focus, looking
to all the possible areas of law and the surrounding issues that pertain
to your problem. For the purposes of the mini-course we are going
to narrow the focus to look strictly to Contract Law, and very narrowly
to one issue: did the consumer agree to the terms of the warranty
that they appeared to accept.
On to the memo:
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M
E M O R A N D U M
To:
Lawyer
From:
Law Student
Date:
Today
File
No: 20056-3 Soakely Sunglasses Inc.
Re:
Warranty waiver and exclusionary provisions in consumer/commercial
relations. _______________________________________________________________
FACTS
On
September 8, the consumer completed an e-commerce transaction with
Soakely Sunglasses Inc. of London, Ontario, and received the "Extortionateor"
sunglasses and an accompanying warranty. Soon after, while playing
rollerblade hockey, the consumer was elbowed causing one of the uranium
lenses to shatter on contact. The consumer contacted Soakely Sunglasses
Inc. for reimbursement stating the lens was covered under warranty.
The Soakely representative brought to the consumer's attention, for
the first time, the waiver and exclusionary provisions found within
the fine print of the warranty, which stated:
In
consideration of your purchase of Soakely "Extortionateor" Sunglasses,
Soakely guarantees your Uranium lenses are 100% impact resisitant.
But notwithstanding your purchase, the Soakely company will not
be liable for any damage if the sunglasses are worn, used or adjusted
in violation of any provisions of this purchase agreement and warranty.
All of our lenses exceed ANSI standards including impact resistance
and optical quality...
3.
Soakely Sunglasses Inc. is not liable for any damage occurring to
lenses worn (a) while participating in high risk sporting activities...
Because
the consumer shattered the lens while playing rollerblade hockey,
which was considered a high risk sporting activity, Soakely would
not cover the lens under warranty. The consumer stated that the sunglasses
would not have been purchased if proper attention had been drawn to
the waiver and the exclusionary provisions prior to the purchase.
The e-commerce site makes the approval of the warranty mandatory.
The consumer, in order to proceed with the transaction, accepted the
warranty without reading it. The site also states that the uranium
lenses are 100% impact resistant and includes an image of an extreme
skier. Our client, Soakely Sunglasses Inc. suspects a possible law
suit and is concerned about whether the waiver and exclusionary provisions
will protect them from liability.
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ISSUE
1.
Is the acceptance option that is contained within the e-commerce site
conclusive of consumer assent to the terms of the warranty, its waiver
and exclusionary provisions. In other words, is it conclusive so that
it protects Soakely from liability for the shattered lens?
CONCLUSION
In modern commercial practice, many standard form printed documents
are signed without being read or understood. In this case, Soakely
sought to rely on consumer acceptance of terms of the contract Soakely
knew, or ought to have known, did not represent the true intention
of the consumer. Reasonable expectations will be protected. Although
the e-commerce site required mandatory approval of the warranty, the
consumers' on-line acceptance is not conclusive of an awareness of
the stringent and onerous provisions that the standard form contained.
Under such circumstances, Soakely, the party seeking to rely on such
terms, would not be able to do so in the absence of first having taken
reasonable measures to draw the waiver and exclusionary provisions
to the attention of the consumer. The company took no steps to alert
the consumer to the unusual and onerous provisions in the standard
form warranty. It therefore follows that Soakely cannot rely on the
waiver and exclusionary provisions.
DISCUSSION
General principles concerning consumer-commercial contracts.
The bargain theory of contract is based on the fundamental principle
that when two parties enter into an agreement there is mutual benefit
and detriment incurred when forming the contract. This give and take
is called consideration. In the 19th century when many contract principles
were first developed, the terms to a contract were "bargained". With
the evolution of the marketplace there has also been an evolution
in consumer commercial contracts. The marketplace, in many instances,
does not allow for bargaining and has been replaced by the unilateral
imposition of contract terms on consumers by way of commercial standard
form contracts.
With the widespread use of standard form contracts, such as conditions
and warranty documents, the Canadian courts have recognized that consumers
are being exposed, both overtly and covertly, to contracts about which
they have no knowledge or understanding, and to terms that may not
be in their best interest. In response, the Courts have imposed obligations
on commercial entities to counter the emerging inequality of bargaining
power and to limit the circumstances under which certain terms can
be relied upon as binding on consumers. In the case where onerous
and unusual provisions are not explicitly brought to the attention
of the consumer, the Ontario courts have been quite vigilant in protecting
the reasonable expectations of consumers.
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Ontario
The
leading case in Ontario is Tilden Rent-A Car v. Clendenning,
decided by the Ontario Court of Appeal. In this case, Mr.Clendenning,
while hiring a car, was offered the purchase of a "collision damage
waiver", which he was told provided "full non-deductable coverage"
for any damage to his rental vehicle. The standard form contained
exclusionary provisions that were not brought to the customer's attention
and were inconsistent with his reason for purchasing the extra option.
The customer relied on the Tilden employee's description of the Standard
form agreement and affixed his signature. The customer had an accident
and contravened one of the exclusionary provisions. A two-one decision
of the Ontario Court of Appeal held that only reasonable expectations
will be protected, and that under the circumstances Tilden could not
reasonably expect that Mr. Clendenning's signature to the contract
was conclusive of an agreement to the terms of the rental contract
of which he was not aware.
Objective
Theory of Contracts Fundamental to Determining Assent
Justice
Dubin, speaking for the majority of the Ontario Court of Appeal, uses
the rule in L'Estrange v. Graucob Ltd., [1934]
2 K.B. 394, to inform his analysis of the Tilden case. Justification
for the rule, "when a document containing contractual terms is signed,
then in the absence of fraud, or misrepresentation, the party signing
it is bound, and it is wholly immaterial whether he has read the document
or not", he states, stems from the objective theory of contracts.
Dubin J. submits that a signature to a contract is only one consideration
in determining agreement to contractual terms. In following the objective
test set out in the classic statement of Blackburn J. in Smith
v. Hughes (1871), L.R. 6 Q.B. 597 at p. 607:
"I
apprehend that if one of the parties intends to make a contract
on one set of terms, and the other intends to make a contract on
another set of terms, or, as it is sometimes expressed, if the parties
are not ad idem, there is no contract, unless the circumstances
are such as to preclude one of the parties from denying that he
has agreed to the terms of the other. The rule of law is stated
in Freeman v. Cooke (1948), 2 Ex. 654, 154 E.R. 652. If, whatever
a man's real intention may be, he so conducts himself that a reasonable
man would believe that he was assenting to the terms proposed by
the other party, and that other party upon that belief enters into
the contract with him, the man thus conducting himself would be
equally bound as if he had intended to agree to the other party's
terms." (Emphasis added)
Justice
Dubin observed that an essential part of the test to determine agreement
and consensus ad idem (meeting of the minds) was whether the
reasonable person would conclude that Tilden had entered into the
contract in the belief that Mr. Clendenning was agreeing to all of
the terms. In the Soakely case, the test would be whether the reasonable
person would conclude that Soakely entered into the contract in the
belief that by clicking on the "I accept" button, the consumer was
assenting to all of the terms of the warranty.
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Reasonable
Expectations Protected
To help decide this issue, Dubin J. accepts the proposition that only
reasonable expectations will be protected. Quoting Prof. Waddams,
The Law of Contracts, at p. 191:
One
who signs a written document cannot complain if the other party
reasonably relies on the signature as a manifestation of assent
to the contents, or ascribes to words used [sic] their reasonable
meaning. But the other side of the same coin is that only a reasonable
expectation will be protected. If the other party seeking to enforce
the document knew or had reason to know of the other's mistake the
document should not be enforced.
Justice
Dubin decides that it was apparent to the employee of Tilden Rent-A-Car
that Mr. Clendenning had not read the rental contract in its entirety
before he signed it. Consequently, Tilden could not rely upon the
provisions of the contract that it had no reason to believe were being
assented to by the other contracting party.
In the Tilden transaction, a face to face transaction, the employee
could visibly determine whether the consumer had in fact read the
contract. In the Soakely case, an e-commerce transaction, there is
no sure way of monitoring whether or not the customer has read the
warranty before accepting it and completing the transaction. The mandatory
acceptance on the Soakely site is not conclusive as to reasonable
knowledge of consumer agreement to terms of the contract.
Considerations
in Determining Reasonable Expectations
To help discern circumstances under which outward manifestation of
agreement will be determined, Justice Dubin provides a commercial/consumer
continuum. In commercial/commercial practice, where there is full
opportunity to consider the terms of a contract, there will be a higher
assumption that a signature is proof of agreement that both parties
can reasonably rely upon. Whereas, in consumer/commercial practice
where transactions are hurried and informal, and where parties have
not had opportunity to fully considered the terms of a contract, the
courts will pay less credence to a signature and look to the surrounding
circumstances for proof of an agreement.
Dubin
J. further states that where terms within a contract are found to
be inconsistent, onerous, unusual, or contrary to the overall purpose
for which the contract is entered into by the consumer, something
more has to be done by the party submitting the contract for signature
than merely handing it over to be signed.
The Soakely transaction cannot be said to be a hurried transaction.
Even though the ease and speed of the transaction is promoted, it
is distinguishable from Tilden. A web site is not analogous to a busy
car rental counter at an airport. There are no time limitations on
this web-site, and the Soakely site provides the consumer 24-hour
service. It cannot be said that the circumstances for the transaction
are unreasonable in this respect.
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However,
in the Soakely case, the onerous and stringent terms found in the
warranty waiver and exclusionary provisions were not brought to the
consumer's attention. Making the warranty mandatory does not ensure
that the terms within it will be read and understood. Soakely cannot
rely on the stringent and onerous provisions because it did not take
reasonable measures to draw these terms to the attention of the consumer.
Summary
The mandatory acceptance of warranty option contained within the Soakely
e-commerce site is not in and of itself conclusive in proving acceptance
of the warranty. The Tilden decision, which is binding on Ontario
Courts, determined that more expansive consideration must be given
to the circumstances under which one can conclude that an acceptance
of a contract has taken place. The basis of this expansion stems from
the concept that there must be a mutual understanding of what is contracted
for. The reasonable expectations of each party must be protected.
The waiver and exclusionary provisions found within the Soakely warranty
are inconsistent with the 100% impact resistance guarantee and the
sports images promoted on the web site. Justice Dubin, speaking for
the majority in Tilden stated, if a party is seeking to rely
on provisions that are onerous, unusual or inconsistent with reasonable
expectations, then reasonable measures must be taken to draw the terms
to the attention of the other party. According to the Tilden
decision, a signature, or in our case the "I accept" button does not
necessarily denote acceptance to each and every term. Therefore, Soakely
Sunglasses Inc. will likely be held liable for the damage to the sunglasses,
and correspondingly, the warranty waiver and exclusionary provisions
are not binding on the consumer.
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Afterword
It is important
to note at this point the many other legal issues this case presents
to the law student. A deeper analysis must be undertaken to provide
a more fully informed conclusion. For example, Ontario has a statute
called the Sale of Goods Act , which the courts must consider
when decided cases that involve goods sold in Ontario. An analysis and
understanding of judicial interpretation of this statute and how, if
at all, it would apply to the facts in this case is essential. Another
important area of contract law to consider is the concept of fundamental
breach. One would examine whether the waiver and exclusionary provisions
would stand up in the circumstance where the product received was so
fundamentally different than the one contracted for, that it deprived
the consumer of substantially the whole benfit of the contract.
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