PPT Slide
Problem Solving Exercise Subliminal Advertising
A theatre owner in New Jersey found that sales of Coca-Cola were significantly higher during a 3-month period in which movies were accompanied by brief subliminal messages t “Drink Coca-Cola” than during a 3-month period in movies were shown without subliminal advertising. The theatre owner concluded that subliminal advertising is an effective technique for increasing sales of Coca-Cola.
1. What is the independent variable? What is the dependent variable?
2. Is this an experiment or descriptive study? Why?
3. Give an example of an uncontrolled variable that might have affected the results of this study.
A theatre owner in New Jersey found that sales of Coca-Cola were significantly higher during a three-month period in which movies were accompanied by brief subliminal messages to “drink Coca-Cola,” as compared to a three-month period in which movies were shown without subliminal advertising. The theatre owner concluded that subliminal advertising is an effective technique for increasing sales of Coca-Cola.
1. What is the independent variable?
What is the dependent variable?
2. Is this an experiment or a non-experiment (descriptive
3. Give an example of an uncontrolled extraneous variable in