Hailey Edge
(Simon
Says,) Namaste // October 2013
Although
modeled by women sports attire companies are usually headed by men who
ultimately make the final decisions as to how women should speak, act,
and even feel during their most personal moments. The encouragement of
self betterment is essentially a secondary to the financial gain of these
corporations, even if at the expense of oppressing and objectifying half
of the world's population. Outshone by million dollar marketing campaigns
female identifying individuals are losing grip of what was once known
as womanhood. This work emulates the oppression women face with something
as personal as health and safety.
single channel video / 3 min / colour / sound
Digital Yeabook: A Year in Decay // November 2013
Expansive
in theory
but bound by no physical form
time is the essence
of what we think we are
Our conceptualization of time passing in nature's context and human
context are inherently very different, as one is cyclical and the other
is linear. Juxtaposed to one another we begin to compare our understanding
of how we perceive time as human entities. This work offers an objective
approach to the notion of time wasted as well as nature in decay.
single channel video / 3.5 min / colour / silent
x x x
Ignorance Is Blue // December 2013
The
theory in which colour can affect the emotions of a participant is long
accessed across the social sciences. In advertizing this method of mental
manipulation is not intended to be complicated or deceiving, it instead
relies on the consumer of the advertizment to accept the emotional reference
and utilize it to assist in the reading of the product. In an age obsessed
with social media we are constantly cast under a blue light which is used
to help the user feel calm and at home. Contrarily, until the technological
boom of the 2000s blue was used almost exclusively to emulate corporatism
and security. The thought of these two cultures merging is frightening.
It is again the consumer's job to contextualize these findings and produce
an understanding of the workings of colour psychology in social media
for themselves.
installation documented in single channel video / 5.5 min / colour / sound