Marking criteria for web production

Required Elements

• 13-25 separate html pages (you can go over 25 pages, but I'll stop marking there)
• aim for about 100 words/page on average, but feel free to go longer if you need to, and shorter on pages where it's appropriate (i.e., site map, contact page, about the site)
• original textual content
• if your content refers to other sources, please cite them in a separate "Sources" page
• good navigation (see below for details)
• user friendly design
• helpful semantics in HTML code
• minimum of five properly compressed images (buttons, tabs, photos, etc. count)
• one image that combines textual and graphic elements (a logo or banner)
• Site ID (logo, wordmark, tagline)
• Web maintainer email, or contact page (can be dummy or "fake" addresses)
• Last date updated (on home page, at least)
• Individual, unique & effective HTML Page titles
• Long pages have “back to top” links
• Useful alt tags on images
• Sensible file structure that uses best practices

Navigation (required)

• Site Map (shows all html pages, linked)
• Persistent Navigation
• Local Navigation (in sections with multiple pages, or drop down menus)
• Secondary text-only navigation (at bottom of page)

Usability

• Readability (font size)
• Readability (column size/margins/left aligned body text)
• Contrast (bg to text, images)
• Web friendly text (written for the web)
• Reasonable Load time (images properly scaled and compressed)
• Browser compatibility & screen compatibility
• Broken links
• Avoid right scrolling, navigation below the fold using 1024x768 screen resolution as the smaller display
• Does the sited degrade gracefully? Is it work at smaller/larger screen resolutions?

Graphic design

• Consistent: color use
• Consistent: design
• Consistent: typogrpahy
• Effective layout
• One image that you created, which incorporates both text and visuals (a logo or banner you designed would count)
• Avoid bad dithering, 'ghost box' syndrome
• Quality of images
• Relevance of images
• Properly compressed images
• Overall impression

Textual content

• Meets comms goals (if you change your topic, please describe your new comms goals and audience at the bottom of your site map, or about the web site page)
• Quality of writing
• Originality of content (no content copied from other websites!)
• Originality of site idea

Overall effectiveness

How effective is the site overall, taking all of the above into consideration?